Built By
This website was designed and built by Max Goldberg, a Portland-based web developer with a background in performance marketing and a focus on building fast, accessible websites that rank well in search.
Max builds sites for professionals and small businesses who need a clean online presence without the overhead of a CMS or page builder. Every project starts from scratch — no templates, no WordPress themes — just hand-written code tailored to the person and purpose.
About This Site
The challenge with briceposin.com was representing two distinct identities in one cohesive design. Brice is a Recruitment Partner at adidas by day and an Americana musician by night — the site needed to serve both audiences without feeling like two different websites stitched together.
The solution was a clean, modern aesthetic built around indigo and cool white tones with the Sora display font — professional enough for recruiters and hiring managers, but with enough personality to feel authentic to a songwriter. The design is intentionally distinct from the Silver Horse band site, which uses a dark palette with warm amber tones and serif typography.
Under the hood, the site is pure HTML, CSS, and JavaScript with no build step or framework. It includes a skip-to-content link, keyboard-navigable mobile menu with focus trapping, WCAG AA contrast ratios, and semantic markup throughout. Images are served in WebP with JPEG fallbacks using responsive picture elements. The site scores in the high 90s across all Lighthouse categories.
The site was recently expanded from a single-page portfolio into a multi-page structure with dedicated pages for Silver Horse and Bull Mountain — giving each of Brice's music projects a landing page that can rank independently in search.
Other Projects
CaseValue.law
Max also builds tools that make complex information easier to understand. One example is a free Oregon case value calculator designed for people in the state who have been injured in an accident and want to understand what their case might be worth before talking to a lawyer.
The calculator walks users through a short questionnaire — covering injury type, severity, medical bills, and time missed from work — then generates an estimated case value range based on published settlement data and Oregon-specific benchmarks. It is built with React, styled with Tailwind CSS, and backed by an SEO blog powered by Sanity CMS that targets long-tail personal injury search queries.
Visit CaseValue.lawFull Portfolio
See more of Max's work — including case studies from performance marketing, web development, and data tools — at maxgoldbergonline.com.